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2019-06-20 Limited Audi Q7 ‘Carbon Edition’ available at
Audi Abu Dhabi and Al Ain

Customization made easy: The Audi Q7 ‘Carbon Edition’ brings limited edition customization to Abu Dhabi and Al Ain, making the bestselling Q7 look even classier with carbon elements and sporty 22-inch high gloss black cast aluminum wheels, providing an extraordinary driving experience together with amazing style.

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2019-06-11 Hot stuff: Nico Müller celebrates second DTM victory

In the so far hottest DTM race of the new turbo era, the new Audi RS 5 DTM was the measure of all things. Nico Müller won Sunday’s race in commanding style at Misano (Italy) ahead of BMW driver Philipp Eng. René Rast finished third in spite of a puncture and thus extended his lead of the standings. Following an altogether strong performance in Italy, Audi is leading all three DTM classifications.

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2019-06-11 AI for bee research: we4bee becomes part of the Microsoft ‘AI for Earth’ program

The we4bee bee research project, which is supported by the Audi Environmental Foundation, has been included in Microsoft's “AI for Earth” program. we4bee aims to connect intelligent beehives equipped with sensors with the cloud in order to carry out long-term analyses of bee colonies and environmental data, and to investigate the effects of certain influences on bees using data-science methods. As a member of the worldwide “AI for Earth” network, we4bee gains access to current products and services connected with artificial intelligence, and is supported by learning and training programs.

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2019-06-03 Awards for Audi

Audi stands for Vorsprung durch Technik or ‘Advancement through Technology’. The brand triumphed in national and international awards for its products and innovations. Recently the four rings celebrated awards for the Audi RS 5 Coupé, the Audi A7 Sportback, Audi A8 and the Audi Q8 from an array of respected international publications.

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2019-05-28 Triumph in Berlin: Audi Sport ABT Schaeffler repeats home victory in Formula E

Audi Sport ABT Schaeffler remains unbeaten as Audi’s factory team at its home round in Formula E. Following Daniel Abt’s victory last year, Lucas di Grassi triumphed at the E Prix in Berlin this time.

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2019-05-27 Audi Opens Battery Storage Unit on Berlin EUREF Campus

Audi is electrifying the capital: In the context of the Formula E guest performance in Berlin, the brand with the four rings has opened up Germany’s largest multi-use storage unit on the EUREF Campus, The storage unit has a capacity of 1.9 MWh and uses used lithium-ion batteries from development vehicles to test various interaction scenarios between electric cars and the power grid.

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2019-05-27 “Consistently Audi”: Board of Management presents corporate realignment to shareholders

Audi will become a provider of holistic CO2-neutral premium mobility, with the aim of assuming a leading role among its competitors. The manufacturer is therefore accelerating its electrification roadmap and company-wide decarbonization. By 2025, the vehicle fleet’s CO2 footprint is to be reduced as a first step by 30 percent over its entire lifecycle compared with 2015.

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2019-05-22 René Rast wins also at Zolder and thanks his team for a night shift

René Rast is the first driver to have achieved two victories in the DTM’s new turbo era. At the DTM’s return to Zolder, Belgium, the Audi driver won Sunday’s race in commanding style. His teammate, Jamie Green, perfected Audi Sport Team Rosberg’s triumph by finishing in third position. Mike Rockenfeller from Audi Sport Team Phoenix came fourth.

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2019-05-21 Formula E: Five years ago today, the adventure began

Five years ago, the adventure and success story in Formula E began for Audi Sport ABT Schaeffler: in Donington, on May 15, 2014, the team received the first chassis for racing in the fully electric racing series. The track record to date: in 54 races, the German squad has won 39 trophies, scored 1,027 points, and as a result, has been the most successful team in the international field so far.

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2019-05-20 MotoGP star Dovizioso to race for Audi in the DTM

A prominent guest driver at Audi Sport in the DTM: For one weekend, Italian motorcycle star Andrea Dovizioso (33 years old) is going to switch from his Ducati Desmosedici GP into the cockpit of an Audi RS 5 DTM. The MotoGP 2017 and 2018 runner-up will contest the two DTM races at Misano (Italy) on June 8 and 9.

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2019-05-16 Audi networks with traffic lights in Europe

Audi is introducing the vehicle-to-infrastructure (V2I) service “Traffic Light Information” to Europe. From July Audi will network new models with the traffic lights in Ingolstadt/Germany; further European cities will follow from 2020 onwards.

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2019-05-13 Silver jubilee: Audi A4 celebrates its 25th birthday

Audi is celebrating a major production anniversary in the premium mid size segment: 25 years ago, the first Audi A4 drove off the assembly line in Ingolstadt. Since then, the brand with the Four Rings has produced more than 7.5 million units of the model. A quarter of a century after its birth, demand is unabated for the Audi A4, now in its fifth generation.

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2019-05-09 AUDI AG: first quarter of 2019 still affected by adverse factors

As expected, the Audi Group has embarked upon a very challenging financial year 2019. First-quarter revenue and operating profit decreased compared with the high levels of the previous year. At 8.0 percent, the operating return on sales was within the range of 7 to 8.5 percent that had been forecast for 2019, but was below the long-term target corridor of 9 to 11 percent.

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2019-05-07 One-two-three for Audi, runaway success for René Rast

A double podium on Saturday, a one-two-three result on Sunday: Audi managed an impressive start to the DTM’s turbo era at the Hockenheimring. In Sunday’s gripping race, René Rast from Audi Sport Team Rosberg with a bold strategy won ahead of Nico Müller and Robin Frijns (both Audi Sport Team Abt Sportsline).

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2019-05-05 Extended Warranty from Audi Middle East

Audi Middle East are launching a new dimension to their existing Audi Extended Warranty Program. From January 2018 Audi customers were able to extend their 3-year manufacturer warranty by another 2 years or 150,000 km (whichever is reached sooner) during the new vehicle purchase process. Now Audi Middle East offers the extension option any time during the 3 years. This manufacturer supported warranty can be applied to all vehicles within the 36 month warranty period to offer customers complete peace of mind of ownership.

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2019-05-01 Audi Sport GmbH to be managed in the future by Oliver Hoffmann and Julius Seebach

Oliver Hoffmann (42) and Julius Seebach (35) are to take over the management of Audi Sport GmbH on May 1, 2019. The current Managing Director, Michael-Julius Renz (62), is to retire. Audi’s Head of Sport Technology, Oliver Hoffmann, has been a member of the management since June 2018, and will also be responsible for technical development at Audi Neckarsulm as of May 1. Julius Seebach will be responsible for commercial functions within the management.

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2019-04-30 Audi Middle East pioneers Virtual Reality training for an Electric Era

Know-how in high-voltage technology, electrics and electrical engineering: Audi Middle East is pioneering Virtual Reality training for their dealer network in readiness for electrification and the arrival of e-tron in the region. The virtual technology allows realistic, safe learning of highly sensitive technologies such as the high-voltage battery.

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2019-04-26 New Audi RS 5 DTM leaves strong impression

Neuburg an der Donau/Klettwitz, April 24, 2019 – During the “dress rehearsal” before the DTM season opens at Hockenheim on May 4/5, the new Audi RS 5 DTM left a strong impression. In the final pre-season tests at the Lausitzring, the best time set on all four days went to an Audi driver. The Audi squad also reeled off the largest number of kilometers at the Lausitzring.

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2019-04-23 Audi A7 Sportback is “2019 World Luxury Car”

The Audi A7 Sportback is the “2019 World Luxury Car.” The A7 Sportback is the second Audi to take home the award after the Audi A8 won it last year. The awards were presented at the New York International Auto Show.

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2019-04-22 Audi teams up with Marvel Studios’ Avengers: Endgame featuring Captain Marvel

Audi and Marvel Studios are back together, this time with a hilarious teaser film in anticipation of “Avengers: Endgame.” The video, called “The Debriefing,” follows Brie Larson as Captain Marvel and her re-introduction to society after years away from Earth. The video also features the all-electric Audi e-tron.

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2019-04-15 Audi at Auto Shanghai 2019

Audi is starting the Auto Shanghai 2019 motor show with two world premieres and a whole series of national innovations. The brand is presenting the visionary Audi AI:ME concept car in the southern Chinese metropolis. In addition, two electric models will make their series debut in Shanghai: the Audi e-tron and the Q2L e-tron, which was designed especially for China and is built in the Foshan plant. The compact SUV, which will be delivered to the first customers in the summer of 2019, is even experiencing its world premiere in Shanghai.

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2019-04-03 One cubic meter of plastic waste collected each month: cleanup in the port of Brussels

Together with Audi Brussels and the Port of Brussels, the Audi Environmental Foundation and its project partner Recycled Island Foundation have installed a specially developed collecting basin in the harbor basin of Brussels. This plastic trap is designed so that waste floating in the water is flushed into a net, where retention devices prevent it from being washed out again and thus ensure that no plastic reaches the open sea via the canal. The port of Brussels is already the third site for the Recycled Island project, following Rotterdam and the Indonesian island of Ambon.

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2019-03-28 Audi Scoops the Most Awards at the Middle East Car of The Year Ceremony

Audi celebrates four trophies awarded at the Middle East Car of the Year ceremony, held at ADNEC in Abu Dhabi on 25th March 2019. The panel of 19 judges from across the region, together with the results from an online customer vote, determined the A8 as winner of the Large Luxury Sedan Category, the Q8 as the Midsize Premium SUV Coupé, the A7 as Mid-Size Executive Sportback and the RS 5 as the Premium Performance Coupé of the Year.

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2019-03-27 Lightweight, efficient, powerful: the new Audi turbo engine for the DTM

The beginning of a new era in the DTM: Starting in the 2019 season, the Class 1 race cars of the popular touring car racing series will use modern and highly efficient turbo engines. The two-liter four-cylinder power-plant of the Audi RS 5 DTM delivers more than 610 horsepower. By means of the “push-to-pass” function, the drivers can even access a short-term 30-hp power boost.

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2019-03-25 Innovative water treatment at Audi saves up to 500,000 cubic meters of fresh water a year

Audi has reached another milestone on its way to waste waterfree automobile production. The company has put a new service-water supply center into operation at the Ingolstadt site. In conjunction with the existing treatment plant, about half of the wastewater produced at the site can now be recycled and treated for reuse. In this way, Audi will saves up to 500,000 cubic meters of fresh water each year.

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2019-03-13 Audi Anniversary Dates 2019

In their digital booklet entitled "Anniversary Dates 2019", Audi Tradition provides information about the most important products, records and milestones in the history of Audi. This year, the company will be able to look forward to more than two-dozen anniversary dates.

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2019-03-05 Advance Look at the Series: The Audi Q4 e-tron concept

It has been roughly a year since the first series production Audi with electric drive made its debut at the same location: The Audi e-tron* was still covered in camouflage wrapping foil at that point. The brand with the four rings is now giving an advance look at a further automobile with an all-electric drive at the Geneva Motor Show: The Audi Q4 e-tron concept is a compact four-door SUV with an exterior length of 4.59 meters whose relation to the Audi e-tron is apparent at first glance.

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2019-03-04 Save the date: Live stream of Audi Press Conference at 2019 Geneva Motor Show

The brand with the Four Rings is entering the next phase of its electric offensive at the 89th Geneva Motor Show from March 5 to 17, 2019. Audi is presenting a compact electric SUV in Geneva and offering a preview of the Audi e-tron Sportback.

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2019-02-25 2019 Audi Innovation Award Theme is ‘Simplification’

‘Simplification’ has been announced as the theme for the fourth Audi Innovation Award and the website www.audiinovationaward.com is now open for submissions. The competition, led by Audi Middle East in partnership with Dubai Design Week, aims to empower regional designers while archiving intellectual progress, to create a new generation of change-makers in the region.

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2019-02-18 Audi e-tron extreme: Technology demonstrator on legendary “Streif”

In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e tron climbed the “Mausefalle” on the legendary “Streif”. With an 85 percent gradient, it is the steepest section of the spectacular downhill course.

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2019-02-18 Audi Middle East appoint Lee Rabjohn as Fleet Manager

With over 20 years’ experience in the automotive industry, Lee Rabjohn joins Audi Middle East as Fleet Manager for the region. His career with the VW Group has included roles as National Contract Hire and Leasing Manager and Regional Fleet Sales Manager as well as responsibility for 14 dealers as Operations Manager for Audi UK. Prior to joining Audi Middle East, Rabjohn headed the Group Fleet Division for Marshall Motor Group (MMG) – the UK’s 7th largest dealer group with 104 dealerships, representing 16 brands. He joins Audi Middle East to manage and develop the fleet sales business for the Audi brand across 11 countries, 12 importers and 24 dealer facilities in the GCC and Levant.

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2019-02-12 Audi starts 2019 with around 144,650 automobiles sold

AUDI AG delivered around 144,650 cars to customers worldwide in January. As such, sales performed positively in the two largest markets. In China the company achieved its best January result in its history, with sales up 5.1 percent to 64,000 units sold. In the German domestic market the Ingolstadt-based carmaker handed over 23,359 cars (+1.5%). Despite the government shutdown, demand in the United States is virtually on par with the strong prior-year level (14,253 sold automobiles, -1.8%). Worldwide deliveries were down 3.0 percent year-on-year due to the decrease of sales in European region.

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2019-01-24 Audi electrifies the World Economic Forum in Davos

Sustainable mobility for the World Economic Forum in Davos: As the exclusive shuttle partner, Audi is providing a fleet of 50 Audi e-tron cars for the annual meeting in 2019. The all-electric cars are fully powered by green electricity. And with mobile charging containers, the company is demonstrating a potential application of used batteries from electric cars.

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2019-01-22 AUDI AG: Hildegard Wortmann to take charge of Sales and Marketing

Hildegard Wortmann will be in charge of the Sales and Marketing division of AUDI AG latest as of July 1, 2019. She will succeed Bram Schot, who took over as the company’s Chairman of the Board of Management at the beginning of this year. Wortmann has many years of international experience in product management, marketing and brand communication.

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2019-01-21 Audi closes 2018 with around 1,812,500 automobiles sold

Audi delivered around 1,812,500 automobiles to customers worldwide in 2018, 3.5 percent less than a year ago. In Europe, sales fell 13.6 percent in the past twelve months. On the home continent, Audi had replaced almost a third of its deliveries with important model changeovers for the A1, A6, A7 and Q3 since the start of the year. In China, the Ingolstadt-based carmaker reaffirmed its position as the most successful premium brand for the 30st year in succession. In North America, the company closed the year on a par with the level of last year (-0.9%). Around 154,550 customers worldwide chose an Audi in December, a decrease of 14.3 percent.

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2019-01-15 Audi turns the car into a virtual reality experience platform at CES

Audi redefined in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand presented a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.

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2019-01-14 Upgrade in the business class: the new Audi A6 now available at Audi Al Nabooda

Following the new Audi A8 and the new Audi A7, Audi Dubai now introduces the next generation of the Audi A6 to its showrooms across Dubai and the Northern Emirates.

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2019-01-06 Audi develops digital learning ecosystem

Audi is testing the learning of the future. On a floor space of approximately 500 square meters, the car manufacturer is trying out the infrastructure for new training formats in the company’s own Audi Academy. Nowadays, this includes software labs as well as self-learning rooms and labs for virtual reality or 3D printing. These are key components for the digital learning ecosystem in which Audi plans to train its employees in the future.

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2019-01-03 Audi Denkwerkstatt – Business models of the future

Thinking beyond the car: The Audi Denkwerkstatt based in Berlin develops business models for premium mobility of the future.

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2018-12-27 New record for Audi Sport customer racing

Never before has Audi Sport customer racing been so successful with its customers in international motorsport: On its tenth anniversary, the customer racing department reports 256 individual race victories (+63 % versus 2017), a total of 634 podiums (+46 %), 21 overall drivers’ titles (+40 %) and 38 additional class titles (+217 %). The Audi RS 3 LMS and Audi R8 LMS GT3 model ranges and the Audi R8 LMS GT4 account for these successes.

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2018-12-23 Bram Schot to be the new Chairman of the Audi Board of Management

The Supervisory Board of AUDI AG has appointed Bram Schot as the Chairman of the Board of Management effective January 1, 2019. Schot has headed the company since June 2018 as interim CEO. Schot will continue temporarily to hold Board of Management responsibility for Sales and Marketing from January 1 onwards.

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2018-12-19 Formula E: Abt and di Grassi score points at season opener

Audi Sport ABT Schaeffler scored points with both cars at the Formula E season opener in Ad Diriyah (Saudi Arabia). Following a chaotic qualifying session, Daniel Abt and Lucas di Grassi fought back from eleventh and eighteenth on the grid to finish eighth and ninth.

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2018-12-18 Deesch Papke joins Audi Volkswagen Middle East FZE as Group Managing Director

Deesch Papke has been appointed as Group Managing Director of the wholly owned subsidiary importer organisation, Audi Volkswagen Middle East FZE.

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2018-12-11 Audi starts title defense in Formula E

Following a five-month break, Formula E is returning to the race track next Saturday (December 15): In Ad Diriyah, on the outskirts of the Saudi Arabian capital Riyadh, the fifth season of the fully electric racing series will begin. The Audi Sport ABT Schaeffler team with Daniel Abt, Lucas di Grassi and the newly developed Audi e-tron FE05 will be on the grid as the title defenders.

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2018-12-11 Journalists test drive the Audi e-tron in Abu Dhabi

On September 17, Audi presented its first all-electric series-production model to the world public. In Abu Dhabi, capital of the United Arab Emirates, journalists are now getting behind the steering wheel of the Audi e-tron and experiencing the full-size SUV on test drives. Their route is taking them from Masdar City, one of the world’s most sustainable urban communities, and then up the second highest mountain in the United Arab Emirates.

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2018-12-04 New star in the movie capital – the Audi e-tron GT concept

Audi e-tron, the third: The brand with the four rings is presenting one of the stars of the 2018 Auto Show in the movie capital Los Angeles. With the electric powered Audi e-tron GT concept a four-door coupé is making its debut as a show car. The volume-production counterpart is set to follow in around two year.

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2018-11-20 Audi Sport customer team with victory in Dubai

In preparation for the FIA GT Nations Cup, Belgian drivers Charles Weerts and Mike den Tandt drove the Audi R8 LMS in Dubai and won the Gulf Sportscar Championship opening round.

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2018-11-15 Audi Innovation Award Winner Announced at Dubai Design Week

At Dubai Design Week, Audi Middle East announced the third winner of the Audi Innovation Award. Elias El Soueidi from Lebanon, with his project ‘ R2R’, took home the winning trophy and prize of $25,000 worth of consultancy to develop his idea, together with a trip to the Audi factory in Ingolstadt and the opportunity to meet the Audi Design Team. The AIA top three winning design concepts are presented in the Audi Innovation Hub in d3 Design District from 13 to 16 November 2018. Audi Middle East are also exhibiting the new Audi A6, A7 and Q8 at Dubai Design Week.

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2018-11-13 Audi Middle East Announce Third Audi Innovation Award

The Audi Innovation Award is now in its third year and has consistently grown in status and popularity since its inception in 2016. The first of its kind in the Middle East, the Audi Innovation Award seeks to empower local designers and inspire the region with innovative creations that can improve the way we live. It is an annual competition open to anyone residing in the GCC and most Levant countries.

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2018-11-05 Audi Twin Cup

On October 26th 2018, Audi concluded its first ever regional After Sales competition “The Audi Twin Cup Challenge” for the Technical and Service Advisor teams from all Audi Service Centres throughout the Middle East and Levant. This competition pitted the skills and knowledge of the 5 most successful teams from the region in both Service and Technical categories, with the aim to identify the top 3 best performing teams overall.

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2018-11-05 AUDI AG after three quarters: key financials impacted by extraordinary factors

The third quarter of this year featured numerous adverse factors for the Audi Group: As expected, restrictions in the sales portfolio caused by the changeover to WLTP had an increasingly negative effect. At the same time, the densely packed program of phase-outs and ramp-ups in connection with the broadest model initiative in Audi’s history reached its peak with high ramp-up costs in the second half of the year. As a result of an administrative order issued by the Munich II Public Prosecutor’s Office imposing a fine in connection with the diesel issue, AUDI AG reports special items of €800 million at the end of the third quarter. At €44.3 billion, the Audi Group’s revenue for the period from January through September reached the previous year’s level. After special items, operating profit for the first nine months amounted to €2.9 billion; adjusted for special items, it was €3.7 billion and thus moderately below the prior-year figure. This results in an operating return on sales before special items of 8.3 percent. The successful joint venture business in China is not included in this figure and is shown in the significantly increased financial result.

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2018-10-31 Audi R8 Performance Edition Arrives in Abu Dhabi

Even more distinctive, sportier and focused: The Audi R8 Performance Edition, comes complete with the full package of Audi Sport performance parts taking the already superb R8 handling to a new level, providing an extraordinary driving experience together with amazing race car looks.

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2018-10-30 One-two win at Laguna Seca and third manufacturers' title for Audi at the Intercontinental GT Challenge

Spectacular finale at the fourth and final round of the Intercontinental GT Challenge (IGTC): At Laguna Seca/USA, Audi Sport customer racing turned a nine-point deficit into a 11-point advantage to secure the title in the manufacturers' classification for the third consecutive time. This was thanks to a double victory at the California 8 Hours.

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2018-10-22 Abt and di Grassi test new Audi e-tron FE05

All eleven Formula E teams recently met for the official pre-season tests of the racing series in Valencia. This is the only comparison with the competition before the ABB FIA Formula E Championship starts its new season in mid-December on the occasion of the test Audi unveiled the liveries of Daniel Abt and Lucas di Grassi’s all-electric Audi e-tron FE05 cars to media and fans.

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2018-10-11 Stream, shop, get informed: Amazon Alexa in the Audi e-tron

In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.

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2018-10-04 Audi unveils e-tron FE05 for new Formula E season

Audi achieved its 100th DTM victory at the Red Bull Ring in Austria. Following the somewhat fortunate one-two-three success on Saturday, Audi Sport celebrated a dominant one-two result on Sunday thanks to René Rast (Audi Sport Team Rosberg) and Nico Müller (Audi Sport Team Abt Sportsline).

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2018-09-28 Audi celebrates 100th victory in the DTM

Audi achieved its 100th DTM victory at the Red Bull Ring in Austria. Following the somewhat fortunate one-two-three success on Saturday, Audi Sport celebrated a dominant one-two result on Sunday thanks to René Rast (Audi Sport Team Rosberg) and Nico Müller (Audi Sport Team Abt Sportsline).

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2018-09-20 The e-tron as starting signal: Audi launches e-offensive

The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback debuting in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class

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2018-09-18 Electrifyingly fun to drive: the Audi e-tron

In 2019, Audi will continue to compete with electric power in motorsport. At the same time, the manufacturer will prolong its factory-backed commitment in the popular DTM touring car series.

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2018-09-17 Mobility without boundaries: Audi e-tron Charging Service completes range of charging options

In 2019, Audi will continue to compete with electric power in motorsport. At the same time, the manufacturer will prolong its factory-backed commitment in the popular DTM touring car series.

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2018-09-10 Audi headed for the future with Formula E and DTM

In 2019, Audi will continue to compete with electric power in motorsport. At the same time, the manufacturer will prolong its factory-backed commitment in the popular DTM touring car series.

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2018-09-06 Start of production of the Audi e-tron

Audi starts into the future: This Monday, Audi begins mass production of the Audi e-tron in Brussels. The brand’s first all-electric SUV has a range suitable for everyday use. With a charging capacity of up to 150 kW at quick-charging stations, it is ready for its next long-distance drive in about 30 minutes. Audi will present the unveiled electric car for the first time at its world premiere in San Francisco on September 17.

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2018-09-04 The new Audi A7 Sportback: Sporty face of Audi in the luxury class now available in the Middle East

The new A7 Sportback represents the new Audi design language and delivers on the design promise made by the prologue concept car studies. The four-door coupe sets standards in the luxury class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, systematic digitalization, a sporty driving experience and a versatile space concept. The new A7 is now available in Audi Showrooms throughout the Middle East.

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2018-08-28 World premiere at Pebble Beach – the Audi PB18 e-tron concept car

For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron.

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2018-08-16 The new face of the Q family: Audi Q8 now available to order in the Middle East

The Audi Q8 combines the best of two worlds – the elegance of a four-door luxury coupe and the convenient versatility of a large SUV. The generously dimensioned interior with variable luggage compartment, state-of-the-art operating and suspension technologies as well as intelligent assistance systems make the Audi Q8 a convincing companion for business and leisure. With the permanent quattro all-wheel drive and a ground clearance of up to 254 millimeters, the SUV coupe can continue when paved roads end. The Audi Q8, which is manufactured at the Bratislava plant, can be ordered now and will be available at all Middle East dealers beginning of October. Prices in the UAE start at 315,000 AED (incl. VAT).

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2018-08-13 Uwe Hermann Appointed as Sales Director for Audi Middle East

As an automotive professional with extensive international and multicultural experience, Uwe Hermann has worked in the Middle East for more than 16 years. He joins the brand with the Four Rings from sister brand Porsche, where he held the role of Senior Regional Sales Manager. In his new role, he will lead the sales for the Audi brand across 11 countries, 12 importers and 24 dealer facilities in the GCC and Levant.

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2018-08-12 Audi achieves solid financials in first half of the year and anticipates growing challenges

In the first half of 2018, the Audi Group increased its revenue to €31.2 billion and its operating profit to €2.8 billion. The Four Rings’ operating return on sales followed a stable development and amounted to 8.9 percent, as in the first half of last year. As forecast in the annual report, the company expects significant fluctuations of its key financials and volume figures during 2018. Following an increase in deliveries to customers of 4.5 percent in the first half of this year, there will be an increasingly negative impact in the second half of the year from the changeover to the WLTP test cycle and the most comprehensive transformation of the model portfolio in Audi’s history. Positive effects will result from the systematic implementation of the Audi transformation plan that was started at the beginning of the year.

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2018-08-08 Take charge: Audi e-tron prototype – recuperation test

The Audi e-tron prototype combines enormous power and high efficiency. With a system output of up to 300 kW, the full-size SUV with a fully electric drive accelerates from zero to 100 km/h in less than six seconds. In the WLTP test cycle, it covers more than 400 kilometers on one battery charge. One important factor for the long range is the most innovative recuperation concept among the competitors. The electric SUV proved this with an impressive performance at Pikes Peak.

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2018-07-19 Audi and Huawei sign memorandum of understanding for strategic cooperation

Audi has gained a strong partner for the development of intelligent connected vehicles. The automobile manufacturer signed a memorandum of understanding for a strategic cooperation with the Chinese information and telecommunications corporation Huawei in Berlin today. The agreement forms part of a broad-based partnership between companies in the two countries initiated by Chinese Premier Li Keqiang and German Chancellor Angela Merkel.

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2018-07-16 Audi sales grow by 4.5 percent in the first half of the year

AUDI AG delivered around 164,000 premium automobiles to customers in June. In the United States, sales of the Four Rings were up 0.3 percent, on a par with the prior-year level. As a result, Audi of America achieved its 90th consecutive record-breaking month. In China, deliveries failed to reach the record-breaking level from 2017 (-7.2%) due to the announced tariff reductions. In Europe too, Audi sales were down 1.8 percent on last year. Worldwide and across all Audi models, deliveries increased by 4.5 percent since the start of the year. Cumulative sales total around 949,300 units.

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2018-07-15 Audi Sport ABT Schaeffler is Formula E Champion

Audi Sport ABT Schaeffler secured the title in the teams’ classification with impressive comeback drives in the season finale. Four podium positons during the weekend, including a one-two finish and 78 of a maximum of 94 possible points, turned a near unassailable deficit of 33 points before the final weekend into a 2-point advantage.

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2018-07-12 Formula E finale with clear goals

A small tradition continues: This year, like all previous Formula E seasons, the champions will be decided in the final race weekend of the season. On July 14 and 15, Daniel Abt, Lucas di Grassi and Audi fight for the prestigious teams’ title: 33 points must be made up in the two remaining races.

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2018-07-11 Audi concludes analyses of its V TDI engines

In the course of addressing the diesel crisis, AUDI AG has reached an important milepost: As announced in advance, following the conclusion of internal technical analyses of all its V TDI engines the Company today passed on its essential findings to the German Federal Motor Vehicle Transport Authority (Kraftfahrt-Bundesamt, KBA) as the responsible authority. The details will be discussed over the coming weeks.

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2018-07-05 Contrasting paintwork in just one spray process: Audi tests overspray free painting

Two colors, one process: Audi is expanding the spectrum of its painting methods with the addition of overspray‑free painting. This technology allows specific surfaces of a car body to be painted in a different color – all in one spraying process.

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2018-07-03 Dirk Arnold is new Head of Audi Communications

Dirk Arnold has been appointed Head of Communications at AUDI AG effective July 1. The 52-year-old succeeds to Toni Melfi, who is taking on a different activity within AUDI AG.

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2018-06-28 Carsten Bender joins Audi Middle East as Brand Director

Carsten Bender has been appointed as Brand Director of Audi Middle East effective as of June 3rd 2018. With over 18 years’ experience with AUDI AG, Carsten Bender joins Audi Middle East as the Brand Director in the region. His career with the Four Rings has included international achievements as Sales Manager for Australia, New Zealand and Japan and as the Director of After Sales for the European Markets based at the Company headquarters in Ingolstadt.

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2018-06-27 Approval authority German Federal Motor Transport Authority (KBA) at Audi in Ingolstadt

The German Federal Motor Vehicle Transport Authority (KBA) will be fact finding about the current state of clarification of the diesel crisis directly at Audi. Besides the software modifications, the main focus will be on the new, optimized processes which are required on the way to achieving the general operating permit.

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2018-06-24 Audi supports air-taxi project in Ingolstadt

Audi is shaping mobility in the third dimension. A letter of intent was signed on this subject with partners from the fields of politics and industry in the Federal Chancellery in Berlin on Wednesday afternoon. Bram Schot, interim CEO and Member of the Board of Management for Sales and Marketing at AUDI AG, announced the start of the Urban Air Mobility project in Ingolstadt together with Federal Minister of Transport Andreas Scheuer, Minister of State for Digital Affairs Dorothee Bär, Airbus CTO Grazia Vittadini, Mayor of Ingolstadt Dr. Christian Lösel and other representatives of politics and business.

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2018-06-20 Audi A8 most innovative model of 2018

The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category. The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.

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2018-06-18 Audi sales in May up slightly year-on-year

AUDI AG delivered around 160,600 premium automobiles to customers worldwide in May. This means that sales are up slightly by 0.7 percent year-on-year. Global deliveries since the start of the year of around 785,300 units were up 6.4 percent on the 2017 figure. Audi generated further growth in China (+7.7%), Asia-Pacific region (+9.3%) and North America (+1.6%) in May. In Europe, around 72,150 units represent a fall of 5.2 percent. With more than 287,000 SUV models sold in the year to date, the Q family continues to provide important momentum.

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2018-06-13 Formula E: Historic victory for Audi in front of record turnout in Zurich

Title defender Lucas di Grassi has given Audi an historic victory in the Formula E electric racing series. In front of a record turnout, the Brazilian won the first E-Prix on Swiss soil.

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2018-06-12 Audi connect now with Amazon Music and soccer World Cup Ticker

Audi drivers can now also use Amazon Music to listen to their favorite artists in the car. The streaming service is a new component of the Audi connect services. Audi thus continues to drive the digitalization of its cars, placing the focus on the customer experience. And just like it did for the 2016 soccer European Championship, Audi is offering customers a special information service for the 2018 World Cup so they can stay on the ball even while on the road.

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2018-06-11 Ninth victory in a row: Audi 2.5 TFSI engine named “Engine of the Year” once again

Audi continues its winning streak at the “International Engine of the Year Awards”: For the ninth time in a row, the jury selected the brand’s 2.5 TFSI as the best engine in the 2 to 2.5-liter category. Its 294 kW (400 hp) makes it the most powerful series-production five-cylinder on the global market.

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2018-06-05 The new face of the Q family: the Audi Q8

The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV. Richly equipped, comprehensively connected and tough enough for off-road duty, it is a confident companion for business and leisure. The Audi Q8 launches on the Middle East markets in autumn 2018.

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2018-06-04 DTM Budapest: Nico Müller clinches podium for Audi

Five Audi RS 5 DTM cars in the top ten and 41 points in total: Audi has achieved its best result this season to date in Saturday’s race of the DTM’s visit to Hungary at Budapest. The Swiss Nico Müller (Audi Sport Team Abt Sportsline) in third position clinched his first podium this season.

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2018-05-31 Huge celebrations in Silverstone: first podium for Audi driver Andreas Bakkerud

Huge celebrations in Silverstone (Great Britain): in his fourth event for EKS Audi Sport in the FIA World Rallycross Championship (World RX), Andreas Bakkerud made the step onto the winners’ podium for the first time after finishing second. Mattias Ekström completed the strong showing of the powerful 580 hp Audi S1 EKS RX quattro with fourth place.

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2018-05-30 Streamline: Audi e-tron prototype with decisive aerodynamics

The better an electric car’s aerodynamics, the further it travels: With a drag coefficient of 0.28, the Audi e-tron prototype achieves a top result in the SUV segment. This figure is a decisive factor in the everyday range of more than 400 kilometers (248.5 mi) in the WLTP cycle. The virtual exterior mirrors constitute one highlight in the aerodynamics concept of the all-electric premium class model.

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2018-05-28 The Exquisite Bond of Diamonds and Carbon Fiber : Audi Sport by C6

A collection of luxury jewellery and accessories handmade and designed in Denmark, composed of carbon fiber and diamonds is the result of a brand cooperation between Audi and C6. To celebrate the Holy month of Ramadan, the exclusive Audi Sport collection is now available to purchase in the Middle East at a special price with 5% VAT included.

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2018-05-24 Ten years of Audi Sport customer racing Audi electrifies Berlin: one-two finish in Formula E home race

Audi electrified Berlin with a fairytale finish at the Formula E home race. Thanks to pole position, a dominant one-two finish and the fastest race lap, Audi Sport ABT Schaeffler is the first team to score maximum points on a race day of the electric racing series.

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2018-05-22 Ten years of Audi Sport customer racing

Audi Sport customer racing is celebrating its tenth anniversary. Following the presentation of the first generation of the Audi R8 LMS in 2008, the first customers relied on the GT3 sports car the following season – and immediately clinched three driver championship titles. To date, the number of these successes has increased to 52 around the world, plus other class titles have been won and victories scored in 12-, 24- and even 25-hour races. Audi Sport customer racing has by now built 531 race cars for international customers.

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2018-05-20 Year of new departures: Audi informs its shareholders about the company’s transformation

New production launches every three weeks, new segments and drive technologies, new organizational structures: Audi has started an extremely eventful and ambitious year. At the recent 129th Annual General Meeting in Ingolstadt, the Board of Management informed the shareholders about the current course of business, the model and technology initiative, and the objectives of the Action and Transformation Plan as an enabler for the strategy “Audi.Vorsprung.2025.”

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2018-05-17 Audi fleshes out its corporate strategy and plans to sell 800,000 electrified cars in 2025

Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025. At last week’s Annual General Meeting of AUDI AG, the Board of Management presented the updated “Audi.Vorsprung.2025.” strategy. To enable about every third customer to decide in favor of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then – most of them are to be fully electric, with a smaller proportion as plug-in hybrids.

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2018-05-15 Audi 5 Star Ramadan Offer

Audi Middle East have invited customers to enjoy a 5 star opportunity to own an Audi during Ramadan 2018. This exclusive Audi campaign during the Holy Month is giving customers a variety of affordable opportunities to own a new car this Ramadan.

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2018-05-13 All-electric combination: Audi e-tron prototype at Wörthersee Meet

The popular GTI Meet at Lake Wörthersee was held from May 9 to 12. In on the action: the Audi e-tron prototype. As a towing vehicle for the Audi e-tron Vision Gran Turismo, the sporty electric SUV proved its excellent suitability for everyday use.

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2018-05-10 Audi driver Rockenfeller runner-up in DTM thriller at Hockenheim

What a DTM opener at Hockenheim! In Sunday’s spectacular second race, Mike Rockenfeller in the Schaeffler Audi RS 5 DTM of Audi Sport Team Phoenix stormed forward to second position after starting from ninth on the grid. His teammate, Loïc Duval, and René Rast (Audi Sport Team Rosberg) scored points for Audi as well. Mattias Ekström (Audi Sport Team Abt Sportsline) experienced an emotional DTM farewell.

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2018-05-08 Audi starts challenging year with successful first quarter

In the first quarter of 2018, the Audi Group surpassed its revenue and operating profit of the prior-year period. The operating return on sales of 8.5 percent was once again within the strategic target corridor. This year, the brand with the Four Rings will launch more new models than ever before in the company’s history, including the first fully electric Audi as a volume model.

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2018-05-03 DTM: Farewell races for Ekström at Hockenheim

Emotional farewell after 17 years in DTM: Mattias Ekström will race in an additional Audi RS 5 DTM in the DTM season opener at the Hockenheimring, so giving motorsport fans yet another reason to watch the races on May 5 and 6 either live at the venue or on television.

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2018-05-01 Audi with electrifying fightbacks in Paris

In round eight of the Formula E electric racing series in Paris, Lucas di Grassi and Daniel Abt again electrified the crowd with spectacular fightbacks. After a difficult qualifying, the two Audi drivers gained a total of eleven positions in the race. Di Grassi finished runner-up for the third consecutive time and Abt advanced from 14th on the grid to seventh position.

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2018-04-29 All-new Audi A8L lands in Abu Dhabi & Al Ain

Ali & Sons, the official Audi dealer for Abu Dhabi and Al Ain, has launched the new Audi A8 across its showrooms in the southern UAE. Now available at Ali & Sons Audi showrooms across Abu Dhabi and Al Ain, the fourth generation of the A8L provides the ultimate in luxury and sophistication, featuring strikingly stylish design outside and in, combined with the superior performance synonymous with Audi.

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2018-04-25 Audi presents FC Bayern München on a pre-season tour

Audi is continuing its 16-year partnership with FC Bayern München with the return of the Audi Summer Tour. The itinerary includes three exhibition matches against some of the top teams in Europe. The tour begins with a brief stop in Klagenfurt before the Munich-based team jets off to the United States on July 23.

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2018-04-24 Audi presents installation “Fifth Ring” at Milan Design Week

Audi presents the exclusive installation "Fifth Ring" at this year's Milan Design Week. The renowned architectural office MAD Architects developed the spatial installation around two automotive highlights: the Audi Aicon design vision and the Audi A6 Sedan (combined fuel consumption in l/100 km: 7,1 – 5,5*; combined CO2 emissions in g/km: 162 – 142*), which will make their Italian debut at the international design fair.

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2018-04-23 Al Nabooda Automobiles voted one of the most admired companies in the Middle East

Al Nabooda Automobiles, distributor for Audi, Porsche and Volkswagen in the UAE, have been voted as one of the Top 50 most admired companies in the Middle East. In the list recently published by Arabian Business, Al Nabooda Automobiles were recognized by a panel of experts and peers as one of the region’s leading enterprises setting the standards in their fields.

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2018-04-19 Victories for Audi Formula E in Rome and for Customer Racing around the Globe

Lucas di Grassi and Daniel Abt clinched positions two and four for Team Audi Sport ABT Schaeffler in the first Formula E race in Rome and thrilled the spectators in the Italian capital with fightbacks. Audi Sport customers also celebrated podium results and victories around the globe. The season openers in Germany and Russia went particularly well.

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2018-04-16 Audi e-tron Vision Gran Turismo: From PlayStation to the race track

New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year. In particular, the high demand in China (+41.9%) and North America (+10.2%) drove growth in the first three months. In Europe, however, sales since January came in below the record-breaking level from 2017, down 4.7 percent. In March, the company delivered around 183,750 premium automobiles (+6.0%) worldwide.

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2018-04-11 More than 463,000 deliveries worldwide: Audi sets new record for first quarter

New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year. In particular, the high demand in China (+41.9%) and North America (+10.2%) drove growth in the first three months. In Europe, however, sales since January came in below the record-breaking level from 2017, down 4.7 percent. In March, the company delivered around 183,750 premium automobiles (+6.0%) worldwide.

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2018-04-10 World RX: Audi Sport gives wings to EKS

From 2020 on, the FIA World Rallycross Championship (World RX) is planning to race with electric cars. Audi is currently considering a possible commitment. The technological potential of the current Supercars being fielded in 2018 and 2019 has not been fully exploited either. The new Audi S1 EKS RX quattro is a perfect example as it is superior to its predecessor in almost every area.

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2018-04-03 The Audi A8 is the “World Luxury Car 2018”

The Audi A8 is the “World Luxury Car 2018.” The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.” The award ceremony took place at the New York Auto Show.

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2018-04-01 Excellent design and optimum performance: the new Audi RS 5 Sportback

The Audi A8 is the “World Luxury Car 2018.” The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.” The award ceremony took place at the New York Auto Show.

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News 2018