Audi presents installation “Fifth Ring” at Milan Design Week
Work of MAD Architects symbolizes striving for perfection
Audi Aicon and Audi A6 Sedan at the center of the installation
Audi for the sixth time at Milan Design Week
Milan/Ingolstadt, April 24, 2018 – Audi presents the exclusive installation "Fifth Ring" at this year's Milan Design Week. The renowned architectural office MAD Architects developed the spatial installation around two automotive highlights: the Audi Aicon design vision and the Audi A6 Sedan (combined fuel consumption in l/100 km: 7,1 – 5,5*; combined CO2 emissions in g/km: 162 – 142*), which will make their Italian debut at the international design fair.
"Fifth Ring" is a spatial installation of a ring and symbolizes progress and evolution. MAD Architects and Audi combine the philosophical approach of the fifth element with the Audi Aicon - and thus with a mobility concept for tomorrow’s world, with revolutionary design. Besides the concept car, the focus is on the new Audi A6 Sedan. The Audi A7 Sportback (combined fuel consumption in l/100 km: 7,2 – 5,5*; combined CO2 emissions in g/km: 163 – 142*) and the Audi A8 (combined fuel consumption in l/100 km: 8,0 – 5,6*; combined CO2 emissions in g/km: 182 – 145*) are further elements of the installation.
"The illuminated ring in the square boundary of the historical courtyard stands for mankind's strive for perfection," describes Ma Yansong, the founder of MAD Architects, the staging. "It floats above a water basin and reflects the constantly changing sky. It gives the viewer the feeling of walking in the clouds." Fabrizio Longo, Brand Manager of Audi Italy adds: "This search for perfection is the force for innovation and the drive that makes Audi cars so special.”
MAD Architects is an international architectural firm that develops futuristic, organic and technologically advanced designs. The artists attach particular importance to a contemporary interpretation of the Eastern affinity to nature.