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The fascination of pure music: 3D sound in the new Audi A8

Listening to music becomes a sensory experience in the new Audi A8. The Bang & Olufsen Advanced Sound System now also brings the unique acoustic character of pure 3D sound to the rear seats. The brand with the four rings thus offers first-rate sound quality in the top segment.

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Pole position in the compact segment: The Audi RS 3 Sedan – Update for the Audi RS 3 Sportback

Audi presented the most dynamic model of the A3 model series, the Audi RS 3 Sedan, at this year’s Motor Show in Paris. With a 400 hp five-cylinder engine, groundbreaking efficiency and an even sharper look, it is the first compact Audi sedan to bear the RS label.

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Even sportier and more multifaceted: the second generation of the Audi Q5 and SQ5 arrives in the Middle East

Audi presents another two successful models: The new Q5 and SQ5 are now available in the Middle East markets including Bahrain, KSA, Kuwait, Oman, Qatar, UAE, Lebanon and Jordan. The SUV with the four rings combines the sportiness of an Audi sedan with a multifaceted character of an SUV and a highly flexible interior. Whether its connectivity, efficiency or driver assistance systems – the new Audi Q5 and SQ5 once again set standards in its segment.

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Emotion instead of emission: Audi heading for the motorsport future in electric power

Audi presented the Group’s first all-electric race car in Neuburg on Wednesday night. The Audi e-tron FE04 mirrors the company’s transformation from a classic automobile manufacturer to a forward-thinking mobility provider on the race track.

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Audi Aicon concept car – autonomous on course for the future

With the four-door design vision Audi Aicon, the brand with the four rings is presenting an autonomous Audi of the future – with no steering wheel or pedals. As a design concept, the four-door 2+2 boldly leaps ahead to show the exterior and interior design of the next decades. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner. The Aicon, too, is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometres on a single charge.

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Return of the RS icon: the new Audi RS 4 Avant

Audi Sport GmbH celebrates the world debut of the new Audi RS 4 Avant (combined fuel consumption in l/100 km: 8.8; combined CO2 emissions in g/km: 200-199*) at the IAA 2017. It combines high performance with tremendous everyday usability. Its 2.9 TFSI engine with 331 kW (450 hp) and 600 Nm of torque makes it the sporty vanguard of the A4 family. The standard quattro drive distributes the power of the V6 biturbo to all four wheels.

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Pure driving dynamics: the new Audi R8 V10 RWS

The training centre of the future fits in a suitcase: A computer, a pair of virtual reality glasses and two controllers are all it takes for the new interactive learning program for Audi packing logistics. The program makes it fun for employees to learn the packing process for CKD Logistics (CKD = completely knocked down). The exercises are designed like a video game and the equipment is quick and easy to set up anywhere.

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Audi Innovation Award Submission Deadline extended to 1 October 2017

The training centre of the future fits in a suitcase: A computer, a pair of virtual reality glasses and two controllers are all it takes for the new interactive learning program for Audi packing logistics. The program makes it fun for employees to learn the packing process for CKD Logistics (CKD = completely knocked down). The exercises are designed like a video game and the equipment is quick and easy to set up anywhere.

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Audi at the IAA 2017: Autonomous driving in three steps

The training centre of the future fits in a suitcase: A computer, a pair of virtual reality glasses and two controllers are all it takes for the new interactive learning program for Audi packing logistics. The program makes it fun for employees to learn the packing process for CKD Logistics (CKD = completely knocked down). The exercises are designed like a video game and the equipment is quick and easy to set up anywhere.

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Audi uses virtual reality to train Logistics employees

The training centre of the future fits in a suitcase: A computer, a pair of virtual reality glasses and two controllers are all it takes for the new interactive learning program for Audi packing logistics. The program makes it fun for employees to learn the packing process for CKD Logistics (CKD = completely knocked down). The exercises are designed like a video game and the equipment is quick and easy to set up anywhere.

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More powerful than ever: The new TT RS Coupé

Audi is sending the most powerful TT ever into the competitive field. Its newly developed five-cylinder engine delivers 400 hp – accompanied by an unmistakable sound. Driving pleasure guaranteed! The new TT RS is now available in the Middle East markets including Bahrain, KSA, Kuwait, Oman, Qatar, UAE, Lebanon and Jordan.

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Audi Middle East appoint new Aftersales Director and Digitalization Manager

Egemen Adiyaman, 39 years old, has been appointed After Sales Director of Audi Middle East and Chris Gale, 27 years old, has also been assigned a newly created role for the subsidiary as Digitalization Manager.

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